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In New York, the giant steamship "Great Eastern" halves the price for a visit aboard to fifty cents

S.S. Great Eastern, 1858
07/09/1860
The giant S.S. Great Eastern, recently arrived at the New York City docks, was opened to the public on July 3, 1860 with a charge of admission of one dollar.  After less crowds than anticipated toured the ship, around 10,000 in the first six days, the price was halved.  Numbers immediately tripled. Over the four weeks of July, 1860, 143,809 people paid to tour the ship. (By John Osborne) 
Source Citation: 
"The Great Eastern: Reduction in the Price of Admission," New York Times, July 9, 1860.
"The Great Eastern: Her Departure for Cape May," New York Times, July 31, 1860.

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